Ad Software Development: Make Smarter Data-Driven Marketing Decisions
- Ad management
You can turn to us for ad management software development if you’re looking to automate every area of your daily workload. We build offline and online ad campaign management tools that can save your staff hundreds of hours each week and increase your business efficiency.
- Creative management
- Cross-channel advertising
- Native advertising
- Search advertising
- Demand-side platforms
- Media buying and reconciliation
- Data consolidation
Being able to capture and analyze large amounts of data in real-time allows you to stay competitive in the industry. We merge multiple data sources integrating third-party platforms into your ad tech solution to help reach your audience more efficiently.
- Data aggregation
- Data processing
- Data management
- Audience segmentation
With audience segmentation, you can maximize profits from every group within your target market. We can help you implement technology for gathering and analyzing data from online sources to create customer segments and make decisions in advertising.
- Unified customer profiles
- Custom events
- Personalized messaging
- Multivariate testing
- Analytics and attribution
With this type of software, you can discover which of your ads and channels are leading to higher conversions and movement through the buyer’s journey. We build technology that processes large amounts of data to help you analyze and optimize ad spend.
- Proprietary baseline and attribution models
- Performance marketing
- Full-funnel analytics
- Cross-channel attribution
- Predictive insights
- BI and custom analytics
Advertising & marketing software development tailored to your business needs
We can build proprietary baseline and attribution models, media buying and reconciliation software, and any kind of marketing software development. 这里有一些好处你从选择MindK.
- Fully automated workflows
- Real-time decision making
- 360-degree campaign analytics
- Data security and compliance
- Integrations with 3rd-party systems
- Intelligent algorithms and predictive insights
- Continuous delivery and automation
- High-speed campaign data processing and consolidation
Selected case studies
Building an enterprise-grade multi-touch attribution software
Founded in 2009, Converze Media Group is one of the top direct response buying agencies in the US, named Inc. 5000 fastest-growing company. They required an automation tool to help build, support, and analyze radio and TV advertising campaigns.
We helped Converze develop a custom intelligent marketing attribution platform that automates the entire advertising workflow. It allows for managing thousands of TV and radio ad campaigns and provides 360-degree campaign analytics that takes into account a myriad of variables: copy, stations, formats, creative, length, etc.
Developing an intelligent system for processing log-level data
Media companies and advertisers buy airtime from hundreds of radio stations and TV channels. To show commercials, the traffic department generates a daily log that defines when the commercials are planned to be aired. After the commercials have been run, a copy of the log is sent back to advertisers for reconciliation to determine what actually aired. The problem is that these logs arrive in different formats, often difficult to analyze. Triangulate tasked us with building a system that automates log-level data processing.
We helped Triangulate develop intelligent software that recognizes different formats and standardizes raw log-level data. It allows media companies and advertisers to better understand the performance of various supply sources and compare logs with their sales orders so they don’t pay more than they need to.
The newly developed platform saves our staff hundreds of hours each week. In addition, this industry exclusive platform automates attribution for all google, radio, and television leads which will serve as a one-stop area for our staff and clients. I appreciate how MindK was able to build such a platform from conference calls, emails, and basically a wish list of what our company wanted and needed automated to make Converze a more efficient and effective player in our space.”
Partner at Converze Media
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